Alignment Of Human Resource And Business Strategies Essay

Alignment of Human Resource and Business Strategies Human resource (HR) departments work alongside business leaders to support their company’s mission, vision, values and core business practices. They must create strategies that will guide their efforts toward achieving the company’s objectives. Business leaders develop business strategies to achieve company objectives and satisfy the needs of stakeholders. Successful HR management strategies develop align with an organization’s business strategy. According to authors Stewart and Brown, â€Å"these two types of strategy must work together to ensure high organizational effectiveness† (Stewart Brown, 2012, p. 40). This paper will explore these strategies in action by examining the core business and HR practices at Zappos.com. The paper will analyze Zappos’ HR and business strategies, HR department job positions, and ways it markets its company regarding human capital. Aligning Zappos’ HR Strategy with its Business Strategy Zappos.com was founded in 1999 by Nick Swinmurn. The company is a web-based retailer that has grown quickly over the last 16 years. The company began its venture with a vision to â€Å"create a web site that offered the absolute best selection in shoes in terms of brands, styles, colors, sizes, and widths† (â€Å"The Zappos Family Story,† n.d., para. 3). Today, the company has expanded their product lineup to include not only shoes, but also apparel, handbags, and other accessories. 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